B2B SEO for Financial Services
SEO That Gets Financial Firms Found — and Trusted.
- SEO for financial services firms that understand FCA compliance and regulatory risk.
- Helping financial advisers, wealth managers and fintechs rank for the searches that actually convert.
- No jargon. No lock-in contracts. Just measurable growth in qualified leads.
“Working with ROAR has been a absolute pleasure. They take the time to really understand your Marketing requirements, however niche the industry, and build pioneering SEO strategies that deliver excellent results.”
Get Your Free SEO Growth Plan
Tell us about your firm. We’ll show you where the qualified leads are.
Brands That Chose Us And Scaled
256%
Increase in Conversions
100%
Increase in Conversions
686%
Increase in Conversions
716%
Increase in Conversions
5,952%
Increase in Purchase Revenue
The Burning Search Questions That Are Sitting On The Back Of Your Mind
“Can people actually find you before they find your competitors?”
Page two doesn’t exist for most buyers. If you’re not showing up in the first few results, you’re invisible at the exact moment someone’s ready to choose.
“Is your website working as hard as it should be?”
Traffic without enquiries. Visitors without conversions. A site that looks fine but isn’t earning its place on the search results page.
“Do you know what’s actually driving your leads — or just hoping something works?”
Budget spent without clear numbers behind it. No way to say what’s bringing business in and what’s dead weight.
Why Financial Firms Choose ROAR
Growth Built For A Regulated Industry
Proven Results
Our financial sector clients consistently achieve higher rankings for competitive services, leading to more qualified enquiries from their target audience while maintaining strict compliance.
Regulatory Understanding
We align our SEO strategies with your compliance best practices, ensuring your digital presence supports your obligations.
Market Differentiation
Our specialists know how to position your financial expertise prominently in a highly competitive digital landscape.
Straightforward Process With No Surprises
How It Works
Get In Touch
Contact us by phone or email. We book you in for a discovery call within 24 hours.
Discovery Call
We dive deeper into what you need from us as a search marketing agency to drive results.
Pitch Presentation
We analyse your current position in search and provide you with an in depth analysis of what you need and the strategy that will get you there.
How ROAR Found Its Voice
Our Story
We launched in 2016 with a clear vision: to become the go-to search marketing partner for ambitious B2B brands. Rather than trying to serve everyone, we chose to focus on what we do best, helping 7-8-figure businesses scale through strategic digital growth.
Now we work exclusively with forward-thinking companies in manufacturing, professional services, accounting, finance, law, and energy. Our team of SEO, PPC, content and analytics specialists maintain exceptional standards, choosing to do things right rather than taking shortcuts.
We’ve done all the trying, testing, and learning over the years, so you don’t have to. A partnership with ROAR is open, communicative, generates provable ROI, and works for our clients time and time again.
Who You’ll Work With
Senior Specialists From Day One
From day one, your account is run by senior specialists, not handed down to a junior. We change the narrative around attribution, so you can see what is really driving your leads instead of guessing which activity is working. We build a holistic organic search strategy that makes sure your firm is visible across search and AI, and we report on it in plain language, so it is easy to understand exactly what is driving performance.
Joshua Lee
Head of Organic Search
Ella Pybus
SEO Executive
Michael Knowles
Managing Director
How We Compare
Who Should Handle Your Search Marketing
| Comparison | ROAR Digital Marketing | Large / National Agency | Freelancer / Solo Consultant |
|---|---|---|---|
| Who works on your account | Senior specialist (Head of Paid, Head of SEO) from day one | Junior account exec, senior staff spread thin | One person, no cover if unavailable |
| Reporting | Finding, Impact, Recommendation format, precise terminology | Templated dashboard export, light on diagnosis | Inconsistent, informal |
| Sector specialism | B2B, health & safety, financial services, SaaS, charities | Generalist across every vertical | Usually generalist |
| AI search / GEO readiness | Built-in framework for AI Overviews, ChatGPT, Perplexity citation visibility | Often still selling legacy SEO only | Rarely in-house |
| Contract terms | 6-month minimum term, enough time to demonstrate real performance | 12-month lock-ins common | Informal, no SLA |
| Pricing transparency | Benchmarked rate card, clear margin structure | Opaque retainer bundling | Variable, often underpriced or unreliable |
ROAR Digital Marketing
- Who works on your account
- Senior specialist (Head of Paid, Head of SEO) from day one
- Reporting
- Finding, Impact, Recommendation format, precise terminology
- Sector specialism
- B2B, health & safety, financial services, SaaS, charities
- AI search / GEO readiness
- Built-in framework for AI Overviews, ChatGPT, Perplexity citation visibility
- Contract terms
- 6-month minimum term, enough time to demonstrate real performance
- Pricing transparency
- Benchmarked rate card, clear margin structure
Large / National Agency
- Who works on your account
- Junior account exec, senior staff spread thin
- Reporting
- Templated dashboard export, light on diagnosis
- Sector specialism
- Generalist across every vertical
- AI search / GEO readiness
- Often still selling legacy SEO only
- Contract terms
- 12-month lock-ins common
- Pricing transparency
- Opaque retainer bundling
Freelancer / Solo Consultant
- Who works on your account
- One person, no cover if unavailable
- Reporting
- Inconsistent, informal
- Sector specialism
- Usually generalist
- AI search / GEO readiness
- Rarely in-house
- Contract terms
- Informal, no SLA
- Pricing transparency
- Variable, often underpriced or unreliable
Client Review
Hear It From Interbacs
Benjamin Carey
Head of Marketing & Sales
Their site only ranked for their own brand name. We audited it, moved their subdomains into one properly structured site, rebuilt the SEO structure, and have run quarterly SEO pushes and content work since.
What Our Clients Say
Trusted By Firms Like Yours
We have had a good experience working with ROAR. From day one, they have been dedicated to help us achieve our goals. They provided a strategic plan tailored to our needs. Within a few months, we saw significant improvements in our keyword rankings.
The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.
Common Questions
What Financial Firms Ask Us First
Do you understand FCA compliance and financial promotions rules?
Yes. We build SEO and content strategies around your compliance requirements, not against them. Everything we produce is designed to be signed off by your compliance team before it goes live, so your digital presence supports your regulatory obligations rather than creating risk.
Am I locked into a long contract?
No. We work on rolling terms. We keep your business by delivering measurable growth in qualified leads, not by trapping you in a lengthy agreement.
How is this different from a generalist SEO agency?
We are B2B search specialists who work with financial advisers, wealth managers and fintechs. We know how decision-makers in your sector search, and how to position your expertise prominently in a highly competitive, regulated market.
How do you measure success?
By qualified leads and rankings for the searches that actually convert, not vanity metrics. You get clear reporting that ties SEO activity back to enquiries from your target audience.
How quickly will we see results?
SEO is a compounding investment. Many of our financial sector clients see meaningful improvements in keyword rankings within a few months, with qualified enquiries building from there.
Ready to take your Financial Services SEO to the next level?
Ready For SEO That Actually Converts?
Book a discovery call and we’ll show you exactly where the qualified leads are hiding in your market.
Get My Growth PlanNo jargon. No lock-in contracts. Just measurable growth.